J2O Summer Fling


Illustration: Michael Arnold
Animation: Michael Arnold Art Direction: Laura Longstaff, Oli Cole
Agency: BBH London

Britvic was outsourcing it’s packaging for the first time and I was brought on to illustrate a series of packaging designs for their two new Summer flavours as part of the Summer Fling campaign lead by BBH London.

I worked in-house at BBH with the team to concept some packaging ideas, core visuals and an internal launch animation. The flavours were so successful that they were run again the following Summer.

Photos by Oli Cole