Scraps, Specs & Experiments of Michael Arnold 🇬🇧

You’re Gonna Need Good Insurance

Mercedes makes neighbours so jealous they’ll vandalise your new car whenever they get the chance so you better have bought that extended insurance.

Flipping the usual car advertising on it’s head we instead show damaged, scratched and vandalised close-ups in all their gory glory. The campaign could work in partnership either with an insurance company that would specifically cover acts of vandalism or with Mercedes on a reworked coverage offer - to heighten the humour of the ad itself.