Illustration: Michael Arnold Concepts: Michael Arnold
Agency: Team One USA
The Ritz-Carlton were after an Illustrated campaign for the re-opening of their Cleveland Hotel and opening of their new Hotel bar - Turn Bar. I worked with Team One to create concepts for their copy highlighting the attractions of Cleveland and how close The Ritz was to the action in an effort to re-brand Downtown Cleveland.
As part of their Hotel renovations I also created a map of Cleveland for guests to recieve upon entering their rooms. The campaign was rolled out across Digital and OHH around Cleveland.