Scraps, Specs & Experiments of Michael Arnold 🇬🇧

The Specsavers Impressionist Wing

The Specsavers Impressionist Wing re-imagines what some of the great Impressionist works of art could have looked like had the artists involved had proper eye care. Taking over a wing of museum the campaign is a open to the public event with recreated works of art from Cézanne, Monet and Van Gogh to Rembrandt, Degas and Renoir with each painting detailing the supposed eye disease or affliction and how it’s symptoms can be recognised - each painted in a photorealistic style highlighting the suggested eye diseases characteristics.

Temporary eye-test stations would be on hand for those wishing to get a check-up.

Group Discounts Available

Inspired by the Tide ad’s strategy of turning every subsequent advert into a de facto Tide advert once you noticed how clean all the clothes were - this strategy points out the lack of accuracy in every classic Action movie shoot-out where the hero manages to remain unscathed by the twenty or so bad guys firing at him.
Highlighting Specsavers in-store Group Discounts the strategy attempts to have you cast a cynical eye over every action scene you subsequently see with the line:

“Group Discount Available at Specsavers”