Scraps, Specs & Experiments of Michael Arnold 🇬🇧





A Tale Of Two Cities


Using the opening paragraph of A Tale Of Two Cities we create the dissonance between what our children have and what other’s children have. Whilst we are able to sit safely and relaxed as fireworks boom and rattling around our buildings, the same noises strike an entirely different meaning to those in Syria, Yemen, Somalia etc.

The campaign would involve placing both the ‘Best of Times’ version of the advert along side the ‘Worst of Times’ version though both feature little more than just copy itself. The campaign intends to create cultural awareness and understanding rather than generate donations primarily.

The copy lends itself well to Spotify adverts with imagery being creating by relevant sound effects as each line is read.